NCERT MCQ ON Marketing Management:
Question1: Point of view lays stress upon customer’s welfare.
(a) Production
(b) Product
(c) Marketing
(d) Social Marketing
Answer: D
Question2: Sales promotion is helpful in making effective.
(a) Advertisement
(b) Personal selling
(c) Both the above
(d) Publicity
Answer: C
Question3: Which of the following is a sales promotion activity?
(a) Rebate
(b) Discount
(c) Product Combination
(d) All the above
Answer: D
Question4: Develop relationship.
(a) Publicity
(b) Advertisement
(c) Sales Promotion
(d) Public relation
Answer: D
Question5: Customer’s satisfaction alone can ensure success. Which marketing concept holds this view?
(a) Production concept
(b) Product concept
(c) Marketing concept
(d) Selling concept
Answer: C
Question6: Which of the following is a factor of marketing mix?
(a) Product
(b) Price
(c) Promotion
(d) All the above
Answer: D
Question7: Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum?
(a) Production concept
(b) Product concept
(c) Marketing concept
(d) Selling concept
Answer: A
Question8: Under which concept the companies push for the betterment of the quality of their products in their efforts for marketing?
(a) Production concept
(b) Product concept
(c) Marketing concept
(d) Selling concept
Answer: B
Question9: Is objection to advertisement.
(a) Undermines social values
(b) Decrease in price
(c) Knowledge on various products
(d) Improvement in Quality of Product
Answer: A
Question10: Which of the following is the example of Dunlop?
(a) Branding
(b) Brand
(c) Brand Name
(d) Brand Mark
Answer: C
Question11: ‘Products are not purchased but sold’, with which point of view is this statement associated?
(a) Product
(b) Sale
(c) Production
(d) Marketing
Answer: B
Question12: The collection of utilities is known as .
(a) Purchaser
(b) Seller
(c) Product
(d) Market
Answer: C
Question13: Which of the following is the function of marketing?
(a) Promotion
(b) Physical Distribution
(c) Transport
(d) All the above
Answer: D
Question14: Cardbox of Shaving Cream is the example of?
(a) Primary Packaging
(b) Secondary Packaging
c) Transport Packaging
(d) None of the above
Answer: B
Question15: Selling goods by producer to consumer involves which channel?
(a) One level
(b) Two level
(c) Three level
(d) Zero level
Answer: D
Question16: Marketing mix does not include
(a) Product
(b) Place
(c) Promotion
(d) People
Answer: D
Question17: Nisha, a school bag manufacturer decided to improve the product for profit maximization and thus added a water bottle holder to the existing design. Identify the marketing management philosophy adopted by Nisha.
(a) Product concept
(b) Production concept.
(c) Selling concept
(d) Marketing concept
Answer: A
Question18: Vasvi purchased a bottle of pickle from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the District forum under the Consumer Protection Act and got the relief. Identify the important aspect neglected by the marketer in the above case.
(a) Packaging
(b) Branding
(c) labelling
(d) Pricing
Answer: C
Question19: Mr. Rajiv, the sales executive of ABC Ltd. possess good marketing techniques, his techniques involve oral presentation of message, convincing the customer with face to face interaction, etc. Name the element of marketing mix under which the above technique fall:
(a) Promotion
(b) Product
(c) Price
(d) Place
Answer: A
Question20: Mansi, a shoe manufacturer for school students, decided to maximize profits by producing and distributing shoes on a large-scale and thus reducing the average cost of production. Identify the marketing management philosophy adopted by Mansi.
(a) Product concept
(b) Production concept
(c) Selling concept
(d) Marketing concept
Answer: B
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